Choosy moms choose books.

I've been venturing around the Midsummer's Eve blog hop and I had a quick question for the few followers I have. I'm super curious as to whether you'd rather win a gift card prize or a book prize? For me it's a book prize. Why? Because as a reader everyone has different tastes and different realms of writers they follow. It's always interesting to be introduced to a new book by someone you've never read or have heard about. Or to a book you normally wouldn't give a second glance at. I've come across several that have me thanking the person hosting for showing me something new. Gift cards are a nice prize and all but I'd rather be shown some piece of the blogger's literary personality by a book of their choice.

Which do you prefer?